Singapore
has raised 74% of expenditure in the online Advertizing sector.
Day by day online advertisement is
getting demandable in the world. In 2011 Singapore spent 135 million sin:
dollar. According to IAB’s (International Advertizing Bureau South Asia)
Singaporean Economic Service Sectors are spending a huge amount for online
advertisement equivalent to 11.5 million Singaporean dollars.
Then comes the travel and living
sector which spent 11.4 million sin: dollar for online advertisement.
From their government sectors have
increased almost 74% expenditure more than the previous year.
In second six months they have
spent 25% more which is similar to 15.3 million sin: dollar.
IAB chairman Loren predicts that
the demand of online advertizing in Singapore will reach 100 million sin:
dollar within this year.
However this amount is only 8% of
the total budget of Singapore. In this way other nation spends in this
percentage, Britain=33%, Tokyo=21%, Australia=19%, USA=18%. But China spends
only 6% in online advertisement.
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